Improving the mechanisms of strategic management of tourism enterprises in Uzbekistan

Abstract

The article examines the current state of strategic management mechanisms in tourism enterprises of Uzbekistan and the directions for their improvement. Drawing on official data of the National Statistics Committee and the Tourism Committee for 2021-2026 and on a review of Uzbek, Russian and international literature, the study identifies an imbalance between the rapid growth of inbound tourist flows and the capacity of the organized tourism sector. A comprehensive mechanism is proposed that cascades national strategic targets into enterprise-level indicators and combines data-driven strategic diagnostics, product portfolio diversification, digital integration and resilience planning.