Strategies for ensuring the economic sustainability of service sector entities in modern market conditions

Abstract

In the context of modern global instability and structural transformations, improving the mechanisms for ensuring the economic sustainability of service sector entities is an urgent issue. The study examined the experience of Uzbekistan and foreign countries (USA, Germany, South Korea) for 2020–2025 using comparative econometric analysis and trend modeling methods. As a solution to the identified problems, a model for increasing competitiveness based on digitalization, green technologies, and resource efficiency was developed. The author's contribution lies in formulating recommendations to increase capitalization levels, diversify financial risks, and expand public-private partnerships. The obtained results enrich the theoretical and practical foundation for developing national and regional service sector strategies.