Mechanisms for transforming and managing an entrepreneurial university in the digital economy

Abstract

The article examines the management of an entrepreneurial university in the digital economy. It aims to summarize the key characteristics of this university model and identify approaches that can improve management effectiveness. The study is based on the analysis and synthesis of academic literature; a comparative method is used to examine different generations of university models. The analysis identifies the main characteristics of an entrepreneurial university: the integration of education, research and innovation; the practical application of knowledge; the development of entrepreneurial competencies; and cooperation with external partners. The article considers strategic, innovative, project-based and ecosystem approaches to management, as well as the use of digital technologies. It concludes that digital tools can improve management effectiveness when integrated into the university's overall processes and supported by the development of staff competencies. The article's findings may inform efforts to improve the management of higher education institutions.