Assessing the economic efficiency of introducing new products and improving quality in construction materials enterprises

Abstract

The methodological foundations for assessing the economic efficiency of introducing new types of competitive products and improving product quality indicators in construction materials industry enterprises are investigated. Taking into account the specific characteristics of the industry, such as high raw material and energy intensity, the impact of introducing innovative products and quality management mechanisms on the financial and economic sustainability of enterprises is analyzed using econometric approaches. Furthermore, the system of integrated indicators for evaluating efficiency and minimizing financial risks arising during the market introduction of new products is improved. Scientifically grounded proposals and practical recommendations are also developed.